Dog lying on a grassy area with a brick path in the background

You don’t expect your five-year-old Labrador Retriever to be diagnosed with lymphoma. But there we were, watching Duke II break out in painful-looking sores. He wasn’t in pain, thankfully, but he looked like he was. And we couldn’t hug him. He was covered in ointments. 

We were doing everything right—chemo, top specialists, daily care—but the at-home care solution? The medical advice boiled down to this: slap an oversized t-shirt on him and tie it in a knot.
I’m sorry, what?

When Duke’s oncologist said, “You seem smart. Why don’t you invent something?”—So we did.

What followed was a three-year deep dive into the healthiest materials, veterinary expertise, and fashion engineering. We partnered with a couture seamstress (yes, she once made garments for Louis Vuitton) and got to work. We sewed prototypes. Lots of them (we stopped counting after twenty-three).

We worked hand-in-hand with two of New York City’s top veterinarians who gave us clinical guidelines: step-in only, breathable, antimicrobial, and flexible. Oh, and dogs had to be able to pee and poop without taking it off.

No pressure.

IT’S MORE THAN A PRODUCT TO US. IT’S THE BEGINNING OF THE NO CONE REVOLUTION.

Frankly, we’re tired of pretending the plastic cone was ever a good idea.